Pacific University Promotional Publications Collection
Scope and Contents
The collection includes viewbooks, pamphlets, fliers, brochures, postcards, calendars and other material that were issued by Pacific University for promotional purposes. Many of the items were intended for prospective students who were being recruited to apply to Pacific University. Other items relate to fundraising activities or events on campus. The collection can be used to examine how the university marketed itself to various groups over time, such as to potential donors or to students from various ethnic backgrounds.
Dates
- 1900-2008
Creator
- Pacific University (Organization)
Conditions Governing Access
Collection is open for research.
Conditions Governing Use
Pacific University owns the copyright to some, but not all, of the materials housed in its archives. Copyright for materials authored or otherwise produced as official business of Pacific University is retained by Pacific University and requires its permission for publication. Copyright status for other collection materials varies. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user.
Historical Note
Pacific University, founded in 1849, began to advertise itself through promotional publications around the year 1900. Starting then, the University issued viewbooks once every several years, which could be mailed to prospective students. They featured images of campus and descriptions of student life and academics that would entice students to apply. After the 1960s, these viewbooks were issued regularly on a yearly basis. The University's publicity and marketing departments issued other promotional materials, including brochures for fundraising campaigns, booklets describing specialized programs on campus, fliers for events, calendars and blank stationery. These items show how Pacific University promoted itself to various groups over time, up through the present.
Extent
1 Cubic Feet (1 box)
Language of Materials
English
Summary
Pacific University, founded in 1849, has advertised itself through promotional publications since the late 1800s. This collection includes viewbooks, pamphlets, fliers, brochures, postcards, calendars and other material that the university issued in order to attract new students, aid fundraising efforts, and advertise its activities.
Creator
- Pacific University (Organization)
- Title
- Guide to the Pacific University Promotional Publications Collection
- Status
- In Progress
- Author
- Eva Guggemos
- Date
- 2013
- Description rules
- Describing Archives: A Content Standard
- Language of description
- Undetermined
- Script of description
- Code for undetermined script
- Language of description note
- Finding aid written in English.
- Sponsor
- Sponsored by a grant from the National Historical Publications and Records Commission
Repository Details
Part of the Pacific University Archives Repository