Advertising and Marketing

This collection contains newspaper clippings about Pacific University, mostly pasted into scrapbooks, from the 1870s-2000s. It also includes loose clippings and press release files.

Pacific University, founded in 1849, has advertised itself through promotional publications since the late 1800s. This collection includes viewbooks, pamphlets, fliers, brochures, postcards, calendars and other material that the university issued in order to attract new students, aid fundraising efforts, and advertise its activities.